Jam Jar
05.11
Crafted in a lighter style than your typical Shiraz, this fresh, fruity, semi-sweet wine displays aromas and flavors of ripe blueberries, blackberries and raspberries with dark chocolate undertones. Refreshing and approachable with a perfect balance between sweetness and acidity, it makes a great aperitif and pairs equally well with meat dishes, cheeses, and desserts. Best served slightly chilled.
Cape Classics has released Jam Jar Sweet Shiraz 2009 nationally in the USA and this unique semi-sweet red wine has literally hit the American consumer’s sweet spot.
Now this ground-breaking phenomenon has been unleashed on South African taste buds. Jam Jar, made from grapes grown in the Paarl region, is unapologetically accessible and populist. Its evocative packaging has a nostalgic “retro” feel with a red and white checkered screwcap, inspired by traditional jam jar lids. The unique recipe is working and the wine is “selling like wildfire” in the USA. The wine has been launched in South Africa and is available through Pick ‘n Pay, says Andre Shearer, the South African-born founder and CEO of Cape Classics. “We have never had the luxury of releasing a wine that has depleted such a significant case volume in its first month of release, even though it only had a limited release in certain US markets to start. We even had people ordering the wine untasted, based on the name, packaging and style description alone.
